Insights Tool

Welcome to Sport New Zealand’s Community Sport Insights Tool. The tool is designed to help those operating in the sport and recreation sector to better understand their participants and plan for future demand.

This tool is best viewed using Google Chrome on a computer, not a mobile device.

Available Resources


Help Us

For future development, we would love to hear about your experience with the Insights Tool. Please let us know your feedback by answering a few short questions here


Insights Team:


How to Access

Public charts

Sport NZ public chart

This chart contains demographic and demographic trend information from Statistics NZ, and information from the New Zealand schools census.

Private charts

The private charts contain additional information from Sport NZ, the Ministry of Education, the Ministry of Health and Nielsen Research. To access these charts please complete the short online learning modules in Sport Tutor.

You're not logged in, or you are not allowed to view private charts.

Please note, the password to access the private charts was updated on 4 April 2017. All registered users of the tool were sent the new password in the latest Insights Update email.

Terms and conditions