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Research and insights

Tools to help understand how people in New Zealand are participating, so you can use evidence to make participant focused decisions.

Active NZ

The results from our nationwide participation survey on young people and adults.

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Intelligence tools

Our intelligence tools help organisations in the sport and recreation sector to better understand their participants.

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Voice of participant

Our approach to capturing, interpreting and using membership survey data.

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Case studies

Initiatives that use evidence and respond holistically to meet the needs of individuals and their communities.

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Target participant groups

Profiles to provide guidance about working effectively with different population groups throughout New Zealand.

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Value of Sport

A study exploring the value of sport to New Zealanders, their communities and our country. The Value of Sport is based on extensive research, including a survey of around 2,000 New Zealanders and a review of previous studies from here and around the world.

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