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Social media gameplan

11 June 2019

Nine-step guide for New Zealand sports organisations starting off in social media.

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Social media gameplan (DOC)

Sections

  • Introduction
  • Social Media Game Plan
  • Step 1: Analysis
  • Step 2: Appraise your audience
  • Step 3: Assess your resources
  • Step 4: Define your objectives
  • Step 5: Evaluate your options
  • Step 6: Make a plan
  • Step 7: Implementation
  • Step 8: Watch and learn
  • Step 9: Refine and improve
  • Checklist
  • Appendix A: Sample Social Media Content Plan
  • Appendix B: Sample moderation policy
  • Appendix C: Sample staff social media policy
  • Appendix D: Writing for social media
  • Appendix E: Athlete use of social media
  • Appendix F: Social Media Glossary
  • References