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Relay - 20 August 2015

20 August 2015

In this edition: The tension between the desire to grow sustainable sports participation through sponsorship and the influence of alcohol and fast food advertising on sports culture remains a key area of debate. This edition’s Off the Bench section pulls together recent research in this contentious area. Efforts to understand and support the participation of people with disabilities in sport are the focus of articles in the Young People’s and Community Sport and Recreation sections. In Organisational Capability, we highlight efforts and challenges to attain gender equity in sports, and the commercial opportunities available in women’s sports.

In this Relay

Young People

Young People’s Survey urban/rural reports – 29 July 2015
Four profile factsheets (main urban, secondary urban, minor and rural) provide a snapshot of participation in sport and active recreation by young people attending schools in each of these distinct areas, from Sport New Zealand's 2011 Young People's Survey. (Sport New Zealand)

??The future of sport in Auckland – 13 Jul 2015
With one-third of New Zealand’s population living in Auckland, this interview with College Sport Auckland CEO Dave Currie investigates how Auckland’s young people are getting ready for a life of sport and recreation. (Sport New Zealand)

Report on children with disabilities accessing mainstream sports – October 2014 (PDF)
Research suggests that while children with disabilities are being welcomed into sports teams when the activity is recreational in nature, barriers emerge as sport becomes competitive in the high school years. It is estimated that two-thirds of Australians enjoy regular sport, yet this is the case for just one in four people with a disability. This Australian study sought to discover why this is so. (All Kids Can Play)

New research on the benefits of gymnastics for children with disabilities – 31 Mar 2015
This Australian report (PDF), covers the first research on the benefits of gymnastics for children with disabilities and shows that gymnastics is of enormous benefit for the cognitive, physical and social development of people with disabilities. (VicHealth)

Queensland leads the way with modified rugby programme – 15 Apr 2015
In a world first, a modified rugby programme is being run in Queensland to give children with learning and perceptual difficulties the opportunity to play rugby at their local club. (Australian Rugby Union)

Coaching adolescents with autism in a multi-sport programme – 5 May 2015
This blog describes a South Australia programme which aims to identify and implement good practice coaching practices to develop social skills through sport among adolescents with autism spectrum disorder. (Australian Council for Health, Physical Education and Recreation)

Sporting Schools kicks off across Australia – 20 Jul 2015
The biggest change to school sport in more than a decade has kicked off for hundreds of thousands of primary school students across Australia as part of a $100 million Australian Government initiative to keep them fit, healthy and happy. (Commonwealth of Australia)

Youth Sport Trust English national PE, school sport and physical activity survey report – January 2015 (PDF)
This report identifies the varying levels of PE and sport provision across England and identifies the most important factors in ensuring high quality PE and sport for pupils. (Youth Sport Trust)

ParticipACTION report card on physical activity for Canadian children and youth – 9 Jun 2015 (PDF)
This report provides a comprehensive assessment of the current status of physical activity for children and youth in Canada. For the first time, it takes a stand on play in nature and the outdoors - with its risks - and includes a position statement on active outdoor play. (ParticipACTION)

Community Sport and Recreation

Trans-Tasman tussle – 21 Jun 2015 (includes AUDIO 24 minutes)
This article covers the top deaf rugby teams from New Zealand and Australia battling it out for the Cochlear Cup. The sport follows the same rules as conventional rugby but referees use hand signals. (Radio New Zealand National)

Special Olympics World Games by the numbers – 30 Jun 2015
The Special Olympics World Games were the largest sporting event held in the United States this year, (based on participants), and the biggest in Los Angeles since the 1984 Summer Olympics. This article looks at some numbers behind the event and its growth through the years. (ESPN)

Inclusive Sport round 1 evaluation – 28 Nov 2014 (PDF)
Sport England has invested in a number of Inclusive Sport projects which aim to help more young people and adults with a disability to play sport more regularly. This report highlights both the successes and challenges of delivering disability-specific opportunities to a broad range of disabled audiences. (Sport England)

Correlates of sport participation in adults with long-standing illness or disability – 3 Jun 2015 (PDF)
This Northern Ireland (NI) study aimed to identify the sport participation levels and their correlates among over 13,000 NI adults who report a long-standing illness or disability. (BMJ Open Sport & Exercise Medicine)

Supporting visually impaired people in athletics - January 2015 (PDF)
This British Blind Sport resource, designed to support visually impaired (VI) people in track, field and road-running activities, will help athletics providers to be VI friendly through their delivery of athletics participation opportunities. (British Blind Sport)

New Charter to get many more disabled people active unveiled– 25 Feb 2015
The English Federation of Disability Sport has unveiled the Charter for Change (PDF), which is a result of rising concern over the low participation rates and the increased gap between disabled people's and non-disabled people’s activity. It sets out what disabled people say they need to make progress possible. (English Federation of Disability Sport)

British deaf and hard of hearing people seek more accessible activities – 6 Jul 2015
New research shows a latent demand for more sporting opportunities, which are accessible to deaf and hard of hearing people. The findings in UK Deaf Sport’s survey will support providers to plan and deliver their activities better. (UK Deaf Sport)

People with mental health problems put off of sport because they are not ‘gym body ready’ – 13 Jul 2015
New research shows that 80 percent of British people with mental health problems who do not take part in sport are put off because they feel self-conscious about their bodies. The findings come as Mind launches Get Set to Go, a new programme to support 75,000 people with mental health conditions to take up sport. (Mind)

British Deputy Prime Minister launches mental health in sport initiative – 25 Mar 2015
British sports bodies are signing up to the Mental Health Charter for Sport and Recreation (PDF) to help remove stigma and prejudice around mental health. (GOV.UK)

Outdoor Recreation

Adventure activities update – 30 Jun 2015
This newsletter from WorkSafe New Zealand includes information on surveillance audits, incident reporting and technical experts. (WorkSafe New Zealand)

Revised draft safety guidelines for commercial rental paddle craft operations on the Whanganui River – November 2014 (PDF)
These Maritime New Zealand guidelines are for commercial operators who hire and provide paddle craft and equipment to the public for overnight journeys on the Whanganui River. Recreational paddlers who are organising their own river trips may also find the safety advice useful. (Maritime New Zealand)

New Zealand Outdoor Instructors Association Adventure Activity Regulations survey results – 11 May 2015
In March 2015 NZOIA conducted a survey to ascertain the effect the Adventure Activity Regulations are having on its members. 111 responses from people in the outdoor recreation sector were received. This report outlines the results. (New Zealand Outdoor Instructors Association)

Nelson City Council Roding and Maitai rivers user survey 2015 – 3 Jun 2015 (PDF)
This survey of Roding and Maitai River users and residents sought to better understand how people use and value these rivers, and the priorities for future river management. It found that the rivers were highly valued for recreation and natural and scenic values. (Nelson City Council)

Environment website wades deeper into water data – 26 Jun 2015
Environmental monitoring website Land, Air, Water Aotearoa (LAWA) is expanding its repertoire, offering more data on river flow, groundwater and rainfall levels at over 1000 sites around New Zealand. This will allow those who rely on water for business or recreational activities to see the current state of the natural resource. (Land, Air, Water Aotearoa)

US National Recreation and Park Association 2015 field report – 2015 (PDF)
This annual report provides information from more than 500 US agencies and focuses on the significant trends currently affecting park and recreation departments. (US National Recreation and Park Association)

High Performance

Christchurch marks FIFA under 20 World Cup legacy – 9 Jul 2015
With the FIFA under 20 World Cup 2015 having been completed, Christchurch is continuing to reap the benefits of hosting nine of the tournament’s games. (Australasian Leisure Management)

New major events sought for Auckland – 8 Jul 2015
Major events organisers and promoters planning events from 2016/17 onwards have an annual opportunity to apply for sponsorship, to enhance the quality of Auckland’s major events portfolio. (Auckland Tourism, Events and Economic Development)

England 2015 set to become biggest Rugby World Cup to date – 23 Jul 2015
Rugby World Cup 2015 is on track to be the biggest Rugby World Cup to date following an increase in ticket capacity to 2.45 million for the third largest global sporting event, hosted in England and in Cardiff later this year. (World Rugby)

Majority of tickets sold for IAAF World Championships, Beijing 2015 – 27 Jul 2015
The International Association of Athletics Federations has released a report on the latest promotional and ticket-selling programme of the IAAF World Championships, Beijing 2015. (International Association of Athletics Federations)

Massive security operation being prepared for Rio 2016 – 26 Jun 2015
As many as 60,000 security personnel could be deployed during next summer's Olympics and Paralympics in Rio de Janeiro, a one-third increase on the 40,000 present throughout London 2012. (Insidethegames)

Beijing named host city of Olympic Winter Games 2022 – 31 Jul 2015
The International Olympic Committee has named Beijing, People's Republic of China, as the host city of the Olympic Winter Games 2022. (International Olympic Committee)

Report of the 2022 Evaluation Commission – 1 Jun 2015 (PDF)
This is the 2022 Evaluation Commission’s report on the candidate cities to host the Olympic Winter Games and Paralympic Winter Games in 2022: Almaty (Kazakhstan) and Beijing (China). It notes the two bids embraced the spirit of Olympic Agenda 2020 and its emphasis on legacy, sustainability and cost containment. (Olympic Movement)

U.S. Olympic Committee and Boston 2024 jointly end campaign for Boston to host 2024 Olympic and Paralympic Games – 27 Jul 2015
Boston 2024 and the United States Olympic Committee have made a joint decision to withdraw Boston’s bid to host the 2024 Olympic and Paralympic Games. The reason for withdrawal was a failure to get a majority of the citizens of Boston to support the bid. (Around the Rings)

Rome promises a fusion of tradition and future – 17 Jul 2015
Rome promised a combination of "tradition and future", all done on a cost-sustainable basis, if it wins the right to host the 2024 Olympic Games, backers of the bid have said. (SBS)

Organisational Capability

Governance framework for the sport and recreation sector – 8 Jul 2015
The sport and recreation sector now has a framework for governance. This condenses learning and resource development from the past 11 years into a simple four-part structure. Sport New Zealand will be encouraging organisations to work towards aligning with the new framework. It is currently in final draft and feedback on the framework is welcomed. (Sport New Zealand)

Connect with others in the sport and recreation sector on LinkedIn – 16 Jul 2015
NZ Sport and Rec sector LinkedIn group is an online community where you can start a conversation with others on topics of interest, collaborate in areas of mutual benefit, and promote events and job/volunteering opportunities, among other things. (Sport New Zealand)

Elite Sport Male Champions of Change look to advance gender equity – 12 May 2015
Gender equity is now firmly on the sporting agenda following the formation of the Elite Sport Male Champions of Change. The Australian group will seek to actively advance gender equity across elite sport by asking men to step up alongside women to drive meaningful change, with a particular focus on leadership, talent development, public advocacy and accountability. (Sports Business Insider)

Shaking up gender relations in sport – 2 Jul 2015
This British blog discusses the fact there are so few women coaches, managers and officials in football, and the need for women to be situated in more powerful positions to challenge cultural and sexist attitudes that put women off working in particular sporting fields. (The Open University)

FIFA launches new programme targeting representation of women in leadership – 24 Jun 2015
FIFA has launched the first edition of the Female Leadership Development Programme – an initiative that will provide support to women across the globe who are looking to become future leaders in football. (FIFA)

Now you see her, now you don’t: the (in)visibility of girls and women in sport – 19 May 2015 (VIDEO 17 minutes)
Despite the potential of sport to facilitate positive outcomes, Nicole LaVoi, Associate Director of the US Tucker Centre for Research on Girls and Women in Sport, sees two trends in the data that may negatively impact the experiences of girls and women in sport. This TEDx talk looks at barriers experienced by women coaches and media representations of females in sport. (YouTube)

‘‘It’s dude time!’’: a quarter century of excluding women’s sports in televised news and highlight shows – 2015 (PDF)
This US study, a five year update to a 25-year longitudinal study, indicates that the quantity of coverage of women’s sports in televised sports news and highlights shows remains dismally low. It contains suggestions for policy changes that would move TV sports news and highlights shows toward greater gender equity and fairness. (Communication & Sport)

Personality plus! Why netball sells – 9 Jun 2015
Inequality in TV coverage is the greatest obstacle facing the growth of women’s sport - but netball has discovered a magic formula for making their code successful on the box. (Hera Magazine)

Sponsors catch on to booming women’s sport – 17 Jun 2015
The popularity of the women's football World Cup was the latest sign of a virtuous cycle in female sport as increasing advertising revenue boosts professionalism and viewers. (SBS)

Entrepreneurs take note: women's sport is a seriously untapped market – 23 Jun 2015
The myth that there's no interest in women's sport is crumbling fast in the wake of the Matildas' World Cup run and the exceptional trans-Tasman netball grand final. (ABC)

Women's sport proves the best buy for business – 14 Jun 2015
For players and spectators it’s fast and skilful; for sponsors it’s now competitive value of money. Everyone’s a winner, it seems, when it comes to women’s sport. (The Independent)

Sports Science and Technology

Nike launches Flyease, changing the game for people with disabilities – 13 Jul 2015
The shoe is the first of its kind for the company, and perhaps any athletic brand, specifically designed and dedicated to help those with disabilities and difficulties of buying and wearing shoes. (HuffPostSports)

Effects of a moderate intake of beer on markers of hydration after exercise in the heat: a crossover study – 6 Jun 2015 (PDF)
Exercise in the heat causes important water and electrolytes losses through perspiration. Optimal rehydration is crucial to facilitate the recuperation process after exercise. This Spanish study examined whether a moderate beer intake as part of the rehydration has any negative effect protocol after a short but dehydrating bout of exercise in the heat. (Journal of the International Society of Sports Nutrition)

Side-line concussion testing being done with hi-tech goggles at University of Miami – 16 Jul 2015
US researchers are trialling new side-line concussion testing using the I-Portal PAS goggle system. The goggles are being developed by the medical schools at the University of Miami and the University of Pittsburgh, along with medical equipment manufacturer Neuro Kinetics. (SportTechie)

Hexoskin Oceania: inside one of Australia’s most progressive wearables – 16 Jul 2015
Hexoskin’s biometric shirt contains sensors that track a person’s heart rate in real time, heart rate recovery, heart rate variability, maximum and resting heart rate, breathing rate, breathing volume and real-time activity. (Sports Business Insider)

The relationship between motivation, self- confidence and anxiety – 8 Jul 2015
A number of psychological influences are said to have an impact on sporting performance: motivation, self-confidence and anxiety are three main components vital to shaping success, when interacting effectively. (BelievePerform)

A qualitative synthesis of research into social motivational influences across the athletic career span - 15 Jan 2014 (PDF)
This Australian-British study examines the socio-environmental influences of coaches, parents and peers on athlete motivation with a view to stimulating critical debate and new research directions that reflect the complexity of interpersonal motivation in sport. (Qualitative Research in Sport, Exercise and Health) (Holdover)

Often overlooked - the psychological impact of an ACL injury – 15 Jul 2015
The psychological and emotional impacts of an ACL injury are often overlooked and can have a detrimental effect on an athlete’s performance. This Canadian blog provides an overview of the psychological challenges that ACL injury presents and ways to address them. (SIRC)

World Rugby announces record anti-doping investment – 7 Jul 2015
Reaffirming its commitment to maintaining a level playing field, World Rugby has announced details of an additional 27 percent increase in anti-doping education, testing and research funding over the next four years. (World Rugby)

How easy is it to dope in sport? – 8 July 2015 (AUDIO 25 minutes)
The global effort to prevent athletes using performance-enhancing drugs is vast and sophisticated. You might think, in this era of advanced testing, it would be almost impossible to cheat and get away with it. But is that really the case? A transcript is also available. (BBC)

Off the Bench: Places and Spaces

Merging sport and drinking cultures through social media – 20 Apr 2015 (PDF)
Alcohol companies are finding new and sophisticated ways to use the power of social media to pitch drinking as pivotal to the sporting experience, this Australian study shows. Social media is now a key player in promoting alcohol, giving the industry the ability to reach millions of consumers and aggressively target young drinkers. (Foundation for Alcohol Research and Education)

That's not cricket: junk food sponsors mentioned more than 1,000 times per match, report shows – 28 Jan 2015
A report from the Australian Obesity Policy Coalition has revealed the large volume of junk food marketing in cricket broadcasts. More than 6.5 hours' worth of junk food ads and other promotional tactics were shown during last summer's T20, Ashes and One Day International matches. The Coalition’s position document is available here. (Obesity Policy Coalition)

Young cricket fans bombarded by alcohol advertising, as regulators move to relax alcohol advertising restrictions – 4 Mar 2015
Live broadcasts of One Day International and T20 matches are being hijacked by alcohol advertisers who are exploiting an exemption in the television broadcasting code and exposing young cricket fans to excessive amounts of alcohol advertising in the process. (Cancer Council Victoria)

The impact of alcohol sponsorship in sport upon university sportspeople – July 2014 (PDF)
This Australian study involved an online survey to examine the alleged association between alcohol sponsorship of sports and alcohol consumption and attitudes toward sponsoring brands by Australian university sportspeople. (Human Kinetics)

Alcohol industry sponsorship and hazardous drinking in UK university sport – May 2014 (PDF)
This study found that alcohol industry sponsorship is associated with more problematic drinking in UK university sportspeople. It proposes that alcohol policy makers and sports administrators should consider whether potential harms outweigh the financial benefits of alcohol sponsorship. (Alcohol Research UK)

Tackling risky alcohol consumption in sport: a cluster randomised controlled trial of an alcohol management intervention with community football clubs – 2 Jun 2015 (PDF)
This Australian study examined the effectiveness of an alcohol management intervention in reducing risky alcohol consumption and the risk of alcohol-related harm among community football club members. (Journal of Epidemiology and Community Health)

Alcohol advertising and sponsorship in Formula One: a dangerous cocktail – May 2015 (PDF)
Alcohol advertising and sponsorship in sport is a contested issue, with the major medical and public health institutions in Europe calling for a ban, similar to the ban on tobacco sports sponsorship. This Australian report reviews the available literature on the relationship between exposure to alcohol sports sponsorship and consumption. (National Documentation Centre on Drug Use)

Maintaining relevance: an evaluation of health message sponsorship at Australian community sport and arts events – 4 Dec 2014 (PDF)
Recent increases in commercial sponsorship of sport and community events has swelled competition for consumer attention and potentially reduced the impact of health message sponsorship. This Australian study evaluated awareness, understandings and behavioural intentions of health messages promoted at sponsored community sport and arts events. (BioMed Central)

Alcohol and junk food advertising and promotion through sport – 27 Mar 2014
This Australian research sought to identify the amount and classify the nature of alcohol and junk food advertising and promotion through sport on broadcast television in Victoria. (Australian Policy Online)

Unhealthy product sponsorship of Australian national and state sports organisations – 7 Apr 2015 (PDF)
Marketing of products harmful to the health of children has been found to be prolific, and occurs across multiple media platforms and in several settings, including organised sport. This study investigated the nature and extent of unhealthy food, beverage, alcohol and gambling sponsorship across peak Australian sporting organisations. (CSIRO)

Ministerial Forum on Alcohol Advertising and Sponsorship - recommendations - October 2014 (PDF)
New Zealand has also considered the issue of alcohol sponsorship in sport. A Ministerial Forum was established to consider whether further restrictions on alcohol advertising and sponsorship are needed to reduce alcohol-related harm. Members of the Forum are interviewed (AUDIO 21 minutes) about their recommendation to ban alcohol sponsorship of sport. (Ministry of Health)

Useful Weblinks

Inclusive Sport Trust
This organisation aims to lead the way to inclusion in community sports, promoting participation and success regardless of physical and intellectual ability, gender, need and culture.

Disabled Sport USA Adaptive Sports
This site provides descriptions of adaptive sports, adaptive devices or equipment required and links to further resources.

Good Sports programme
The Australian Drug Foundation’s Good Sports programme is a progressive, three level accreditation programme that helps clubs set standards around the key health issues of alcohol, smoking, obesity and mental health.

Please note, Relay intends to include a broad range of opinions. Not all of these are supported or endorsed by Sport NZ or reflective of Sport NZ policy. Every effort is made to ensure the accuracy of the information presented here, but we are not responsible for the content of external websites.

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