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Charitable trusts to get boost through new iGaming brand

26 September 2024

New Zealand Community Trust (NZCT), The Lion Foundation and Aotearoa Gaming Trust (the Trusts) have confirmed they are working together on an online casino initiative to protect and grow the essential community funding they provide across New Zealand.

The Trusts have established a joint venture company, Community Online Gambling Holdings Limited (COGHL), and have partnered with world class iGaming operators Super Group to deliver a world-class online casino offering under the ‘Kiwi’s Treasure’ brand (available at www.kiwistreasure.com).

This initiative by the Trusts aims to protect the long-term sustainability of essential community funding by diversifying opportunities to generate funding.  In partnership with Super Group, COGHL plans to capture a share of revenue from this substantial existing online casino market. 

Proceeds from this initiative will be directed to improve Community, Sports, Arts, Culture, Health and Education funding throughout New Zealand.

The Trusts have teamed up because they are all experienced and trusted operators in the Class 4 gaming sector and have similar values, operating models, approaches to community funding and commitments to harm minimisation. COGHL will be separate from the Trusts’ existing Class 4 gaming activities and no Class 4 gaming proceeds will be used to fund this project.

Once online casinos are regulated in New Zealand, COGHL aims to secure an online casino licence in partnership with Super Group. Securing a licence will be critical in enabling COGHL to protect and grow the essential community funding the Trusts already provide throughout New Zealand.

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