MBIE has released a new strategy to ensure future investments in major events generate significant immediate and long-term benefits for New Zealand. The new strategy reflects the important role major events play in supporting the Government’s objectives and aligns the future direction of the Major Events Fund with the Government’s priorities.

“Major events have the power to create meaningful economic and social change in New Zealand. This has been made evident over the past few years as we have successfully hosted many high-profile international events, such as the FIFA Women’s World Cup, the women's Rugby and Cricket World Cups, ITM Super 400 and UCI BMX Racing World Cup,” says Kylie Hawker-Green, MBIE’s Major Events manager.

“The new strategy will continue this momentum and contribute to enhancing our global reputation as a desirable major events destination, known for delivering world-class events that generate clear economic and social outcomes and enrich the lives of our communities.

“Moving forward, we will continue to ensure we have a balanced mix of sports, arts and cultural events in our major events pipeline that will help us achieve the investment priorities of the new strategy,” she says.

The new Major Events strategy and additional information is available on the Major Events website (external link).