Sport NZ is proud to publish its fourth annual report from the Sport NZ-Isentia study of gender balance in sports news coverage, which covers the 2023 period.

This study continues to show significant advances in the coverage of women’s sport in New Zealand media, increasing from 15% in 2020 to 26% in 2023. However, 2023 is the first year where gender balance has not improved year on year - 26% of sports coverage in 2023 was about women, compared to 28% in 2022.

The first report was published in April 2021 and covers 14 months from July 2019 to December 2020 (excluding March to June 2020, where the study was paused due to COVID-19). Since then, annual reports, mid-year updates, and additional case studies are being published over the life of the study.