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It's Time
Watch. Follow. Support.
That’s right Aotearoa – it’s time. Time to get behind our amazing female athletes and teams as they compete in world cups and an array of international sporting events over the next year.

Sport NZ research shows that there’s a gap in support for our female elite athletes when compared to male athletes. A gap in knowledge, how much we read, watch, attend and generally support our women on the world stage.

That’s why Sport NZ has launched the “It’s Time” campaign and is working with sports to showcase what’s great about women’s sport and how you can get in on the action.

So it’s time. As we look forward to two huge women’s world cups on home soil across the next year – the Rugby Women’s World Cup and FIFA Women’s World Cup – along with international cricket, netball, league and many other incredible events, it’s time to watch, follow, attend and engage.

It’s Time to make this a level playing field for all our elite athletes.

It's time animated banner

Chart showing less women's sport is being watched than men's
Researching the gender gap

Research commissioned by Sport NZ shows awareness of female athletes is significantly lower than males, particularly in team sports. Check out our infographic to learn about this and other ways in which women’s sport needs more support.


Give your support to women’s sport

Tune In

A lot of top sport is broadcast on Sky and Spark Sport, but there’s also an increasing amount of free-to-air coverage of women’s sporting events, plus radio coverage and live-blogging on major news websites. 

Social Media

Following teams, athletes and national sporting bodies is a great way to learn more about our top female athletes, including where they’re competing and how you can watch their events. Don’t forget to like, comment and share to show your support.

Buy Tickets

The rugby and football world cups are just two of many top women’s sporting events taking place right here in Aotearoa. Over the coming months we also have the Constellation Cup and FAST5 in netball, the White Ferns host Bangladesh in T20 and ODI series, the Phoenix Women will kick-start their A-League season and Joelle King will star in the Barfoot & Thompson NZ Squash Open. 

Media Coverage

There’s never been more coverage of women’s sport then there is right now. With 21% sports news coverage devoted to women’s sport, New Zealand is way above the global average of just 4%. Make the most of it to track the progress of our top female athletes and find out more about them.

Media and Resources
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