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The Movement
What is It’s My Move?
Young women face challenges participating in sport and recreation in Aotearoa New Zealand. Factors like time pressure and lack of confidence mean they gradually participate less and drop out of structured activity at a faster rate than young men. So how do we support them in leading healthy, active lives? It starts by understanding what matters to them.

It’s a fact that young women are doing less physical activity than young men of the same age. Young women spend less time per week being physically active than young men. There is a 17% gap at age 16 and a 28% gap at age 17. But why?

It’s My Move explores factors like judgement, lack of confidence and fear of failure that are barriers to increasing participation by young women. Become part of the It’s My Move movement and help young women to be active and healthy their way. Here’s how: 

  • As a sector leader or provider, explore the research and understand what matters and what motivates young women 
  • As a parent or caregiver, understand your role in supporting young women in the world of sport and recreation 
  • As a young woman, move your own way and discover the many ways to be active 

Sign up to the bi-monthly It’s My Move newsletter to be part of the campaign journey below.

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It's My Move progress report
Feb 2022 – Oct 2023

This report outlines what we set out to achieve through the campaign, the results to date, as well as where we’re heading next. The report shows encouraging results – It’s My Move is inspiring shifts in attitude that encourage young women to be more physically active.

If you require an accessible version of any content on the site please contact us at info@sportnz.org.nz and we will be happy to assist.

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