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Be the Movement
What is #itsmymove?
You’ve spoken and we’ve heard. As a young woman, you understand the benefits of being active. Unfortunately factors like lack of time, motivation, body confidence and pressure to ‘be good’ at sport are turning you off and making it hard to create and stick with a healthy active lifestyle. #itsmymove is a campaign for you, to get the world on the same page, that sport and recreation don’t have to be serious and it’s ok to keep fit and exercise your way.

It’s a fact that young women are doing less physical activity than young men of the same age. There is a 17% gap at age 16 and a 28% gap at age 17. But how do we change things? 

#itsmymove asks adults to rethink their existing perceptions of sport and recreation and explores all the ways to build physical activity into your lives. The campaign is based on research and explores a range of themes: 

  • Life pressures mount up in the teenage years - it can be hard to balance school, life, friends, homework and still find time for exercise 
  • Confidence is a big barrier and it doesn’t help when you feel judged by how good you are or how you look 
  • Parents think it’s a big deal to drop out of a team, but what if you want to stay active your way? 
  • Devices are seen as the enemy, but what if your phone is the way you keep fit? 

Listen to podcasts, try workouts and hear stories that encourage you to move your way.

Go to #itsmymove

Hear from other young women 

Meet our #itsmymovers and shakers 

Jess Quinn headshot
Jess Quinn

Jess Quinn is an outspoken advocate for moving our bodies regardless of our abilities. Prior to losing her leg to cancer when she was 8 years old, she played “every sport under the sun” but going through her teen years, she struggled with accepting her body and the way it now moved. Jess now aims to help others through their journey to acceptance.

Arizona Leger profile image
Arizona Leger

Young leader Arizona Leger is using her voice to support gender equality in sport and recreation. A 2021 Young New Zealander of the Year nominee, she descends from Te Rarawa and Whakatōhea, and is an emerging director on the Counties Manukau Rugby Union board. As a young woman she experienced challenges and barriers to being active and is now speaking out in the hope her experiences will help empower other young women in this space.

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