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Be the Movement
What is #itsmymove?
You’ve spoken and we’ve heard. As a young woman, you understand the benefits of being active. Unfortunately factors like lack of time, motivation, body confidence and pressure to ‘be good’ at sport are turning you off and making it hard to create and stick with a healthy active lifestyle. #itsmymove is a campaign for you, to get the world on the same page, that sport and recreation don’t have to be serious and it’s ok to keep fit and exercise your way.

It’s a fact that young women are doing less physical activity than young men of the same age. There is a 17% gap at age 16 and a 28% gap at age 17. But how do we change things? 

#itsmymove asks adults to rethink their existing perceptions of sport and recreation and explores all the ways to build physical activity into your lives. The campaign is based on research and explores a range of themes: 

  • Life pressures mount up in the teenage years - it can be hard to balance school, life, friends, homework and still find time for exercise 
  • Confidence is a big barrier and it doesn’t help when you feel judged by how good you are or how you look 
  • Parents think it’s a big deal to drop out of a team, but what if you want to stay active your way? 
  • Devices are seen as the enemy, but what if your phone is the way you keep fit? 

Listen to podcasts, try workouts and hear stories that encourage you to move your way.

Go to #itsmymove
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