It’s My Move Progress Report
It’s My Move Progress Report
February 2022 – October 2023
This report provides an update on It’s My Move – our campaign supporting young women to get and stay active their way.
Led by Sport NZ, in collaboration with the sector, the campaign is a key initiative in Sport NZ’s Women and Girls Action Plan. As well as encouraging young women to find physical activity options they enjoy, the campaign is about educating parents/caregivers and providers of physical activity about the ways they can support and build the confidence of young women.
The report outlines what we set out to achieve with the campaign, the results to date, as well as where we’re heading next.
Summary of findings
It’s My Move is inspiring shifts in attitude that encourage young women to be more physically active. The TV commercial, aimed at adults, reached more than 1.7 million people, with social activity on TikTok reaching more than 2.2 million young people.
Of those who had seen the campaign:
- Nearly half of young women surveyed chose physical activities that made them feel good, learned about different ways to be active, or talked to family or friends about being active.
- The response from parents and caregivers has also been encouraging. 84% surveyed have taken action – whether that’s encouraging young women to be active their way or learning about the barriers they experience when it comes to participation.
- 64% of parents and caregivers surveyed have encouraged young women to focus on fun when being physically active, and 58% believe they now know more about what may be holding young women back from being physically active.
It’s My Move is shifting attitudes thanks to the leadership and support of Sport NZ partners, sector providers and supporters of young women, but our collective efforts must continue to turn intentions into action.
