Value of play, active recreation and sport

Shaping future decisions 

Play, active recreation and sport contribute to the wellbeing of people, communities and Aotearoa.

This section brings together research from New Zealand and overseas to show why these activities matter – supporting advocacy, guiding investment, and helping shape future decisions across the sector.

2023

The social and economic value of sport and recreation

Discover the social and economic value of sport in Aotearoa with research on wellbeing, connection and economic impact.

The social and economic value of sport and active recreation 2023

2025

Value of physical activity to the education sector

This report shares clear evidence on how physical activity supports learning for tamariki and rangatahi.

Active bodies active minds

2023

Play, active recreation and sport in local government

Research showing the value of local government investment in play, active recreation and sport across Aotearoa.

The value of play, active recreation, and sport for local government

2025

Value of blue and green spaces

How do places like parks, bush and beaches support physical activity and boost young people’s wellbeing and development? This report explores the power of blue and green spaces to get tamariki and rangatahi moving.

The value of blue and green spaces

2017

The value of sport

This 2017 report explores the value of physical activity to New Zealanders, supported by research from both Aotearoa and around the world.

The value of sport

Past reports

September 2015

The economic value of sport and outdoor recreation to NZ

An update to 2011 data and has been undertaken by the Agribusiness and Economics Research Unit at Lincoln University.

The economic value of sport and outdoor recreation to New Zealand report

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