The Economic Value of Sport and Outdoor Recreation to New Zealand report is an update to 2011 data and has been undertaken by the Agribusiness and Economics Research Unit at Lincoln University.
Since the last study of the size of the contribution of the sport and recreation sector to the New Zealand national economy (2008/09), a number of important data updates have been made, including the 2013 Census and the Active New Zealand 2013/14 Survey. Statistics New Zealand has also published its new National Accounts (Industry Benchmarks) series data in this new series.
The research, shows that the economic value of the wider sport and recreation sector is estimated at $4.9 billion per annum, which equates to a 2.3 percent contribution to our GDP. It also shows that the sport and recreation paid workforce has grown by 11.5 percent since the 2006 census; adult volunteers contribute in excess of 67 million hours of time over a year across the sector; and that sport and outdoor recreation are important aspects of the experience of international tourists.