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Relay - capability links for 16 June 2014

19 June 2014

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Organisational capability

2014 FIFA World Cup team brand index – 3 Jun 2014 Sparksheet sought to find out whether there’s any truth to the claim that when it comes to sports teams, it’s the brand that counts and little else. They collected data on each team’s brand performance, and compared that number to each team’s official FIFA ranking. (Sparksheet) World Cup of brands: Nike vs Adidas – 2 May 2014 Nike and Adidas, two of world’s largest sportswear giants, are at the centre of the battle where both their commercial strategies are starting to make a real impact, as the two gear up to maximise the advertising and sponsorship potential of the World Cup. (Marketing Magazine) The shift of TV to social media brings lucrative deals for sports rights holders – May 2014 With TV content now shifting to social media, sports rights holders are able to reach vast global audiences and create new value from existing content and strike lucrative deals with brand sponsors. (Digital Sport) Fans in India and Brazil the heaviest users of social media platforms to access sport – 3 Jun 2014 Sports fans in India are the highest consumers of sport on social media platforms, spending 2.6 hours per week accessing sports content in this way, according to Know The Fan - the Global Sports Media Consumption Report 2014. (SportBusiness) Australian sport, fitness and recreation environmental scan 2014 – March 2014 (PDF) This report identifies the macro and micro factors currently impacting on the skill needs of the workforce and its composition and considers how well the national training system is responding. Infographics on sport (PDF), community recreation (PDF) and outdoor recreation (PDF) provide an overview. (Service Skills Australia) Dunedin Masters Games announces budget surplus – 3 Jun 2014 Careful budgeting and naming rights sponsorship from the Southern Trust have enabled the Dunedin (New Zealand) Masters Games Trust to report a surplus of $104,000 in its 2012/14 financial results. The report (PDF) also outlines the economic benefits to the region and reports on a survey of participants. (Dunedin City Council)

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