Artificial Intelligence (AI) is reshaping how we live, work and play, and its impact on sport and recreation is growing. From performance analysis and injury prevention to operational efficiency and fan engagement, AI presents both opportunities and challenges for the sector. 

To support organisations navigating this shift, Sport NZ has released a new report on AI in sport and recreation, along with a webinar for leaders and decision-makers across the sector. 

Why now?  

AI is changing how people spend their time, how communities are designed and how wellbeing is supported. These shifts are already influencing participation in sport and recreation – and they’re accelerating. 

The Government recently released New Zealand’s Strategy for Artificial Intelligence, which sets a clear direction for responsible and practical AI adoption across all sectors, including sport and recreation. It emphasises capability building, confident investment and ethical use – all themes reflected in our report. 

What’s in the report? 

• Real-world examples of AI in sport and recreation 
• Key challenges and ethical considerations 
• Four future scenarios to help organisations plan ahead 
• Practical steps to build readiness and capability 

Whether you're just starting your AI journey or looking to deepen your understanding, this report offers insights to help you act with confidence and keep people at the heart of every decision. 

Join our webinar 

Join Sport NZ’s webinar on 10 September to explore the report’s findings, discuss how AI is being used across the sector and what it means for your organisation. This session is for leaders thinking about long-term opportunities, emerging challenges and the possibilities AI presents for sector-wide innovation.

Spaces are limited – register on SportTutor to secure your spot.