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Who we are and what we do

Ko wai mātou, he aha hoki ā mātou mahi

About Sport NZ
E pā ana ki
Sport NZ is a kaitiaki (guardian) of the play, active recreation and sport system in Aotearoa New Zealand.

As a Crown entity, Sport NZ promotes and supports quality experiences in play, active recreation and sport to improve levels of physical activity and, through this, ensure the greatest impact on wellbeing for all New Zealanders.

The Sport NZ Group also includes High Performance Sport NZ, which leads the high performance sport system, supporting athletes and coaches to deliver performances on the world stage that inspire the nation and its communities, helping to build national identity and promote New Zealand internationally.

Together, Sport NZ and High Performance Sport NZ provide end-to-end leadership of the system. 

Rangatahi wahine boxing training on an athletics field
Our vision

Sport NZ ‘s vision is simple - to see Every Body Active in Aotearoa New Zealand.
It’s a bold vision. Our 12-year strategic direction 2020 – 2032 explains how we’ll achieve it. 

Our purpose

To contribute to the wellbeing of everybody in Aotearoa New Zealand by leading an enriching and inspiring Play, Active Recreation and Sport system.

Our values

These values represent what is universally important to us:

  • He Tangata - We stand for the people
  • Mahi Toa – We strive for the remarkable
  • Ngātahi – We’re better together
Girl bouncing a basketball at the gym
The Three Approaches
Insights. Locally led. Physical literacy.

Creating happier, healthier people and better connected communities.

Sport NZ’s three approaches aim to create better quality experiences for participants and encourage their ongoing participation in physical activity.

Our focus is on young people (ages 5 to 18) and putting them at the centre to drive meaningful and positive change.


Strategic direction
The Outcomes Framework
Contributing to the wellbeing of all New Zealanders through the Living Standards Framework.

A whole of Government view focussed on inter-generational outcomes.

The Sport NZ Outcomes Framework shows how Sport NZ and the wider play, active recreation and sport system contributes to the wellbeing of all New Zealanders. The document enables us to demonstrate the impact the system is having.

Our long-term outcomes focus on improving:

  • the proportion of leisure and recreation time spent being physically active
  • levels of physical literacy
  • the proportion of people being physically active in the way they want to be.

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