Insights Approach

What is the Insights Approach?

The Insights Approach is one of the Three Approaches promoted by Sport NZ: Insights, Locally Led and Physical Literacy. They are guides to creating better quality experiences for participants.

The Insights Approach uses multiple sources of information within the context you’re working in, to help you understand the needs of participants and to improve decision-making.

Insights to guide decision making chart

Principles Of the Insights Approach

  • Using multiple sources of information alongside each other is essential to ensure you have the full picture and can be truly participant-centred in your approach.
  • Becoming participant-focused is a journey – the Participant Insight Maturity Model shows the stages organisations need to go through to become more participant-centred.
  • Evaluation should be an integral part of the development and implementation of any initiative to ensure you continue to be effective in meeting the needs of participants.

Participant Insight Maturity Model

The Participant Insight Maturity Model shows the stages organisations go through as they become more participant-centred.

The model below is designed to enable the sector to self-assess its progress and provide guidance on next steps for organisations in their evolution to becoming participant-focused.

Participant Insight Maturity Model

Download the PDF version below.

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Insights approach
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