The social and economic value of sport and active recreation
The social and economic value of sport and active recreation
2023
The combined value of sport and active recreation in Aotearoa New Zealand
Our latest research shows that sport and active recreation provide major social and economic benefits for Aotearoa.
We have measured both the direct economic of the sector and the less visible but powerful social benefits, like stronger communities and improved individual wellbeing.
This research is part of a work programme to:
- advocate for the benefits of play, active recreation and sport
- show the return on investment in the play, active recreation and sport system
- support learning and guide future decisions for Sport NZ and the sector.
Key Findings:
The Economic Value of Sport (2023)
In 2023, Sport NZ commissioned research to measure the economic value of sport and active recreation in Aotearoa.
The study includes aspects such as consumer spending and employment, showing how the sector contributes to the economy in a broad and meaningful way.
Social Return on Investment (SROI) of Recreational Physical Activity in Aotearoa New Zealand
This study explores how recreational physical activity supports wellbeing across Aotearoa, including the unique value for Māori participating as Māori, through a Te Ao Māori lens.
Wellbeing Valuation
Wellbeing valuation is a well-established method in the field of social impact which estimates social impact in monetary terms. These technical notes set out the theory behind wellbeing valuation, as well as the data and methodology used to derive values for Sport NZ.
