Sport brings us together in ways few other things can.

It unites people across borders, cultures and politics, making it a powerful tool for connection.

Sport diplomacy is a form of “soft power” used by governments around the world to help advance their political, economic and cultural goals.

Unlike traditional diplomacy, it uses sport as the entry point for building relationships and fostering international cooperation.

Aotearoa New Zealand is recognised globally not just for our sporting achievements, but for how we play: with fairness, humility and respect. That reputation gives us influence.

Whether it’s Kiwi athletes and teams competing overseas, hosting an event at home, or leaders connecting through sport, these people-to-people moments create opportunities to engage with other countries in ways that deliver impact far beyond the field of play.

By leveraging our athletes, teams, sporting events, leaders and networks, we can open doors that lead to lasting benefits for New Zealand – bringing political, economic and social value to our shores for years to come.