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Special Sector Update:

#ItsMyMove – SportNZ launches new campaign

Special Sector Update:

#ItsMyMove – SportNZ launches new campaign

24 February 2022

Supporting young women to move the way they choose 

We are thrilled to bring to market a new campaign focused on supporting young women in Aotearoa to get and stay active their way.  

#itsmymove has been developed to address declining physical activity levels in teenage girls and is focused on helping young women feel confident, be part of the conversation and empowered to participate on their terms.  

The campaign launch is a key milestone in the ongoing work by Sport NZ to support the Government’s Strategy for Women and Girls in Sport and Active Recreation. 


itsmymove campaign banner - netball players celebrating

What is #itsmymove? 

Research shows that by the age of 16, there is a 17% gap between male and female participation in sport and recreation in Aotearoa and by 17, this increases to 28%. The pandemic has further impacted participation levels creating a need to encourage all forms of physical activity, especially informal and unstructured movement. 

The aim of the campaign is to create awareness around the reasons why many young women stop participating in structured sport and recreation and support them in finding activities they love to do. 

From today, the campaign will launch nationwide across all media including TV, radio, billboards, digital, social and via media partnerships. A range of ambassadors are on board to support the campaign story. You can watch the #itsmymove TV commercial here

Be part of #itsmymove 

Visit the campaign channels at or at There you can read the research that has inspired the campaign, case studies, articles, advice and guidance on how to encourage young women to get and remain active.  

Providers of physical activity can also access a campaign toolkit free of charge to support and leverage the campaign. There are three ways to utilise the toolkit: 

  • Promote the campaign and show your support for #itsmymove 
  • Be part of the sector conversation – look out for invites and sign-up to upcoming webinars or submit ideas for the #itsmymove newsletter by emailing 
  • Provide content for the ‘movement hub’ to promote your programmes and campaigns directly to young women by emailing

For more information on this and to register click here.

Don’t forget to follow the campaign on social media: 
Instagram: @itsmymove_nz
TikTok: @itsmymove_nz 

#itsmymove campaign banner - girl playing volleyball

Achieving change through #itsmymove 

We believe #itsmymove can create a movement that changes the way adults and the sector support young women, while giving young women the courage and confidence to move the way they choose. 

To learn more, or ask a question, contact your Partnerships Manager if you have one, or email

Ngā mihi, 
Raelene Castle 

If you require an accessible version of any content on the site please contact us and we will be happy to assist.

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