For Providers

96% of young women understand that physical activity is good for them. 9 in 10 girls want to be more active. But still there is a constant decline in physical activity levels as girls get older. By the time they are 17, 59% of young women say they are too busy to participate and 68% avoid taking part due to body confidence issues. Change is needed to encourage and support young women to find healthy, active habits that work for them. 

#itsmymove explores a range of factors that prompt the decline in physical activity by young women: 

• Contention for time prompting a switch from organised physical activity to self-driven activities 
• The importance role of fun and friendship in motivating young women to take part  
• Conversely, the demotivating forces of pressure and expectation to perform 
• Self-reported barriers such as fear of failure and judgement 
• The role of technology in helping young women activate at home  

Find out more about how you can help: 

• Explore the research and understand what matters and what motivates young women
• View case studies that show how a range of organisations are tailoring their activities to attract more girls
• Join #itsmymove using our toolkit – if you’ve created an activity especially for young women, we’d love to know

Access the #itsmymove toolkit to be part of the campaign journey below.