Gender insights

We've taken our research and insights and split it into a number of different demographics to help you understand why some people are less active.

Young women profile September 2021

An in-depth, quantitative and qualitative analysis of young women aged 12-17. This report provides key insights into the perceptions of young women – their behaviour, experiences, needs and desires – to help those working with young women support them on their physical activity journey.

Young Women profile - September 2021

Girls and young women profile 2018

A resource to help organisations better understand the experiences and needs of girls and young women

Shift case study

Improving young women’s holistic wellbeing through co-design and empowerment

Shift case study

Equip'd case study

Encouraging Pasifika teenage girls to enjoy and participate in physical activity

Equip'd case study