Club and traditional membership is changing, and for sports and recreation organisations there is a critical need to understand what can be done to keep people engaged.
Sport NZ’s club experience survey has been developed for NSOs to understand club level player experiences and how they might adapt to meet people’s changing needs.
When people have a better club experience they are more likely to continue to play, and advocate for the club.
Around 10 sports take part in the survey each year and while the results of each sport are different, we see strong national trends around the drivers of club membership.
To find out more or to register your interest in taking part in the next round of surveys, email the insights team.
How to get involved
The club experience survey runs twice a year - once to coincide with summer sport, and once to coincide with winter sport. Members of clubs are invited to complete a short and simple survey online.
Once complete, NSOs receive a full report on their members’ club experience. To find out more visit Voice of the participant, or to register your interest in taking part in the next round of surveys email the intelligence team.
How can the survey help your clubs?
- How satisfied members are
- How likely members are to recommend their club, and re-join next year
- What factors to focus on to drive a positive member experience
- How the club experiences differ across demographics and club tenure – and how clubs can ensure everyone is catered for.