Framework for sports organisations in securing, developing and retaining commercial partnerships.

Key commercial elements are considered, including commercial planning for sports organisations, understanding your brand in a changing market, and how to minimise costs and maximise revenue streams.

Sections

• Purpose of this booklet
• Introduction
• The Sponsorship process
• Step 1: Brand management
• Step 2: Property identification and development
• Step 3: Identifying the sponsor target market
• Step 4: Matching product and sponsor
• Step 5: Selling the product
• Step 6: Servicing the partnership
• Appendix 1: Summary of key risks and mitigations
• Appendix 2: Recommended reading

Sport sponsorship: securing and retaining commercial partner

pdf - 1685 KB