Fan preferences report
Fan preferences report
12 June 2026
Curious about how New Zealanders experience live sport?
Fans are looking for more than just the game. They value social, digital and entertainment experiences. Smart technology, personalisation and sustainability are shaping modern venues, while different fan types and growing digital viewing mean in-person experiences need to stand out.
Sport NZ engaged Deloitte to explore how fan preferences are changing and what that means for venues and sporting events across Aotearoa New Zealand.
This report covers:
- who New Zealand’s sports fans are
- global trends in fan preferences and venue design
- how fans prefer to watch live sports
- options for upgrading venues and future strategies.
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