Stakeholder communications plan

Eight-step communications planning framework.


  1. Setting communications objectives
  2. Setting key messages for the organisation
  3. Defining and prioritising your key stakeholders
  4. Key messages for each stakeholder group
  5. Developing communications tactics for each stakeholder group
  6. Allocating budget and responsibilities
  7. Developing a quarterly communications calendar
  8. Assessing results and adapting the plan



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