Voice of the participant

Our approach to capturing, interpreting and using membership survey data.

The objectives of the programme are:

  • to empower the sport system to respond to the wants and needs of customers.

  • to embed processes that continually put the customer at the centre of decision making.

  • to improve the development and delivery of products and services that meet the needs of customers.

  • to complement and systematise existing customer information and the processes by which customer information is gathered and analysed.

Survey tools

Club member experience survey


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