Voice of the participant

Our approach to capturing, interpreting and using membership survey data.

The objectives of the programme are:

to empower the sport system to respond to the wants and needs of customers.
to embed processes that continually put the customer at the centre of decision making.
to improve the development and delivery of products and services that meet the needs of customers.
to complement and systematise existing customer information and the processes by which customer information is gathered and analysed.