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Equity through collective action
Sport NZ is committed to improving the opportunities, value and visibility for women and girls.

The Government's Women and Girls in Sport and Active Recreation Strategy aims to ensure that all women and girls, in all roles, are visible, feel positive about the contribution they make, and value being involved and participating in all levels of play, active recreation and sport. See our research, resources and funding to find out how we are addressing the inequities for women and girls in play, active recreation and sport.

Cricket banner for It's Time campaign
It's Time
Watch. Follow. Support.

Sport NZ research shows that there’s a gap in support for our female elite athletes when compared to male athletes. A gap in knowledge, how much we read, watch, attend and generally support our women on the world stage.

That’s why Sport NZ has launched the “It’s Time” campaign and is working with sports to showcase what’s great about women’s sport and how you can get in on the action.

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Building cultural inclusion in active recreation and sport

A research report which explores key themes around how Muslim women access active recreation and sport in Aotearoa New Zealand.

Case Studies
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#itsmymove newsletter

Sign up to the bi-monthly #itsmymove newsletter to be part of the campaign journey.

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Gender insights

We've taken our research and insights and split it into a number of different demographics to help you understand why some people are less active.

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