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Value and visibility

Women and girls’ value and visibility
Our aim is to see more women and girls valued and visible through play, active recreation and sport.

Where we're at

Black Ferns celebrating
Media Coverage of Women's Sport

Sport NZ and Isentia have been conducting a multi-year study of gender balance in sports media coverage and the journalists doing that reporting.

Zoe Hobbs sprinting in a race
2023 Women’s Sporting Landscape

New research commissioned by Sport NZ shows interest in women’s sport and awareness of female athletes is growing, driven by the recent Rugby and Football World Cups.

Cricket banner for It's Time campaign
It's Time
Watch. Follow. Support.

Sport NZ research shows that there’s a gap in support for our female elite athletes when compared to male athletes. A gap in knowledge, how much we read, watch, attend and generally support our women on the world stage. That’s why Sport NZ launched the “It’s Time” campaign working with sports to showcase what’s great about women’s sport and how you can get in on the action.

Case Studies

If you require an accessible version of any content on the site please contact us and we will be happy to assist.

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