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Active Me – Kia Tū

football on a field

Active Me – Kia Tū is a two-year pilot partnership with children’s charity Variety NZ. The $2.9 million Active Me Fund* will offer 3,000 children and young people in Auckland and Northland on Variety’s Kiwi Kid Sponsorship programme financial assistance to reduce the barriers to being active.  


Because we know that quality experiences increase the likelihood that children will continue with an activity and gain real enjoyment from it, Active Me – Kia Tū, is child-centric and flexible. The fund provides each child and young person up to $300 a year, for two years, to help pay for new equipment, registration fees, uniforms or other costs to support them to be active in ways they want to be. 


This initiative is being run with Variety as a two-year pilot. Sport NZ has developed a specific evaluation to gain insights into the impact of the pilot initiative. The findings will inform future decisions about continuing the funding, and whether it can be directed to other regions to increase the reach of the assistance. 


Sport NZ’s 2019 research found that tamariki and rangatahi between ages 5 and 17 from the most deprived areas participate in fewer sports and activities than those from the least deprived areas (5.1 compared with 5.5). The study also identified that cost and lack of transport are significant barriers to participation for young people from high deprivation areas.   


Variety works with whānau and communities in need and this ensures that the support gets directly to the individuals who most need it. 


*In November 2021, an additional $800,000 was provided to Variety to support the increased demand due to the impact of Covid-19.


Find out more about Variety and Active Me – Kia Tū.

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