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22 April 2015
Videos from Connections 2015, which had the theme "Walking in your customers shoes".
The views expressed in these videos and slides are those of the speakers and do not necessarily represent the views of Sport NZ.
The power of customer insight
Peter Biggs - former Managing Director, Clemenger BBDO Melbourne
Peter Biggs knows better than most the importance of understanding your customer. As the head of Clemenger BBDO for many years he has extensive experience of advising clients all over the world on how to effectively reach and engage their customers.
Customer insight - a journey not a destination
Spencer Willis - National Qualitative Research Director, Colmar Brunton
"It's not about knowing the customer, it is about getting to know your customer, and the journey never stops." Spencer Willis introduces the concept of customer insight being a journey and not a destination.
Growing a customer base - the rise and rise of 2degrees
Malcolm Phillipps - Chief Marketing Officer, 2degrees
2degrees has quickly established a wide customer base and strong brand in a very competitive market. They are now challenged with maintaining and growing that base, by ensuring they cater for rapidly changing customer needs.
Powered by passion: the fan factor
Raelene Castle - CEO, Canterbury Bulldogs
Bulldogs fans are the heart and soul of the Canterbury Bulldogs NRL club. Raelene shares with us why the fan is so central to the success of the Bulldogs and what we can learn from a fan-centric approach to a sporting venture.
Putting the fan first - the Big Bash League
Anthony Everard - League Manager of T20 Big Bash League, Cricket Australia
The Big Bash League, introduced last season by Cricket Australia to revamp its Twenty20 competition, has been a huge success. That success is based on a key priority for the BBL of keeping their fans central to all that they do.
Using social media to connect with your audience
Vaughn Davis - Owner & Creative Director, The Goat Farm Ltd
Social media has an important role to play in connecting with existing and potential customers. Vaughn talks about the rapidity with which social media is changing and the impact this has on those that are up-to-speed and those that are not.
Inside the mind of high performance athletes
Panel: Rob Nichol (CEO, NZ Rugby Players Association), Dean Couzins (Hockey), Nathan Cohen (Rowing)
Facilitated by Steve Cottrell
Not only is the environment in which our elite athletes operate ever-changing, so too are the dynamic motivations, desires and pressures on them. This presentation explores the realities of life as an athlete, from the perspective of elite athletes themselves, and an organisation that represents many of them.
Inside the Tour de France: doping, cover-ups and winning at all costs
Tyler Hamilton: ex-professional American cyclist
What motivated a cohort of professional cyclists to engage in well-planned wholesale doping? Tyler provides us with insight into the elite athlete as a customer, and the motivations behind the infamous drug-taking in the US Postal Service cycling team.
Talent: Understanding and building the system to best support our athletes of the future
Alex Chiet, Manager of Talent Development, Sport NZ
Engaging Auckland - Our growing and diversifying city