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Research and insights

We conduct research and provide insights to help you understand how people in Aotearoa New Zealand are participating, so you can use evidence to make participant focused decisions.

What motivates one person to be active might be a barrier to another. That’s why we conduct research into how different people get active and what prevents them from doing so. We have been collecting data on a continuous basis through the Main Active NZ survey since January 2017, and our monthly Active NZ survey helps us understand different participant groups. Dip deeper into our evidence-based case studies, which highlight initiatives to keep communities active.

Have a question? Contact our team at intelligence@sportnz.org.nz.

Active NZ 2021  

Our nationwide participation survey on young people and adults

Every month we survey a sample of New Zealanders registered on the electoral roll through our research partner, Kantar Public to tell us about the physical activities you do and what you think about being physically active.

In its current form, Active NZ has been running since the beginning of 2017 and we have now collected five years’ worth of data. This gives us the opportunity to investigate any emerging trends, as well as offering a robust sample to dig into specific demographic audiences, as required.  

We have two new Active NZ 2021 reports: Changes in Participation and Updating the Participation Landscape. 

The continuous data collection during 2020 was disrupted due to the COVID-19 pandemic, creating a gap in time series data. Therefore, the insights contained within these reports will focus on either: 

  • any emerging trends across 2017, 2018, 2019 and then 2021  
  • updating the participation landscape in 2021. 

Participation during 2021 was affected by restrictions imposed in response to the COVID-19 pandemic. Alert Levels fluctuated throughout the year and regional variations in Alert Levels also occurred. Organised participation was also disrupted, with many competitions and tournaments unable to take place.  

Results from the Active NZ survey in future years will help distinguish longer term trends from changes due to COVID-19 disruptions.  

Active NZ COVID-19 survey results

Ensuring the sector is fit for the future

In May 2019 Sport New Zealand began investigating the future of play, active recreation and sport in Aotearoa New Zealand.

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