Research and insights

We conduct research and provide insights to help you understand how people in Aotearoa New Zealand are participating, so you can use evidence to make participant focused decisions.

What motivates one person to be active might be a barrier to another. That’s why we conduct research into how different people get active and what prevents them from doing so. Our monthly Active NZ survey has been collecting data since 2013, and helps us understand different participant groups. Dip deeper into our evidence-based case studies, which highlight initiatives to keep communities active.

Have a question? Contact our team at intelligence@sportnz.org.nz.

Infographic showing downward participation trends

Active NZ 2019 survey results

The 2019 Active NZ report is the third in our annual series and provides us with insight into the trends we’re seeing across New Zealand. Overall, the 2019 results are consistent with the previous two years of data collection and re-affirm Sport New Zealand’s current strategy, including the key demographic audiences we are targeting with initiatives, interventions and investment.

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